Hello designers professionals marketeers world
welcome to our brand
Craft stunning content using our brand voice, identity and assets.
- Download assets
- Speak like us
- Innovate with our colours
Our logos are just
as brilliant as you.
Explore our logo's and understand why they are the most important asset we have.
The ChatFlow Logo
The flow of communication
starts here
How we build trust and confidence with our customers starts with our logo. How our logo is presented and where it appears is crucial for the world to trust our mission.
ChatFlow Logo Typeface
Logotype
Our typographic uses custom letterforms called ChatFlow Delight. The typographic has been built to be bold and sharp representing our confidence in what we do.
- Our logo must have a minimum of 120px padding.
- Our logo must not be smaller than 80px.
- Our logo must be less than 10% of the content.
- Our logo cannot be used vertically.
- Our logo colours should not be changed.
- This logo should be used for promotional content.
Brand Name
Our brand name is ChatFlow
and we love to get things done
Brand Name
Brand Name
Our brand name our identity. We use it across everything we do and it's important that our customers see our brand consistency from day one.
- Do not spell ChatFlow as Chatflow.
- Our brand name should never be all lowercase.
- Our brand name should never be all capitalised.
- ChatFlow is singular so do not add "s" after it.
The Crown Logo
Every customer is crowned a winner
in our business
The consistent appearance of our icon is critical in ensuring our audience instantly recognises our brand across various channels. In many cases, this symbol is the first introduction that people have to ChatFlow.
The Crown Logo
Favicon
Our icon is our face on social accounts and our partners websites, keeping ChatFlow front and center. It can be used at a wide variety of sizes, as small as 16px like our favicon.
- This logo must not be smaller than 16px.
- This logo cannot be used vertically.
- This logo colours should not be changed.
- This logo should only be used on content where customers instantly recognise our brand.
- This logo should not be used on the same content as our ChatFlow logo.
AI Assistant Flo Logo
The most intelligent friend
in your business
We want users to understand that we power many of their daily interactions. Our Flo logo is the most likely visual our users will be familiar with which gives them confidence to engage with us.
AI Assistant Flo Logo
Logo
Flo powers over 3 million interactions each month and is the assistant our customers will recognise across various websites.
- This logo should is only to be used as our chat icon.
- This logo cannot be used vertically.
- This logo colours should not be changed.
- This logo should not be used for promotional content.
Our colours are just
as bright as you.
Communication is a wonderful tool. We want to reflect that in the work we do, and the colours we use — that's why we've developed a bold and beautiful palette.
The ChatFlow Colour Palette
The colours that underpin our
customers amazing success
Our core colours define our business which evokes trust in our customers and keeps our team focused on pushing the bar.
Delightful Green
Our core colour represents growth and progress
We use this colour to reinforce our determination to make our customers succeed in everything they do.
- HEX: #49bc31
- RGB: (73,188,49)
- Used to highlight ChatFlow
Impact Purple
Our core colour represents innovation and a premium service
We use this colour to reinforce our commitment to building cutting edge technology and dedication in servicing each of our customers.
- HEX: #3f215b
- RGB: (63,33,91)
- Always use when promoting ChatFlow
Smart Olive
Our secondary colour represents our modern approach to success
We use this colour to establish trust and professionalism with our customers.
- HEX: #22281e
- RGB: (34,40,30)
- Only to be used as text
Focused Pane
Our secondary colour represents our transparent nature
We use this colour to establish a clear dialogue with our audiences without any distractions.
- HEX: #f5f8fe
- RGB: (245,248,254)
- Only to be used as a background colour
The writing that makes
our customers smile.
Our language principles emphasises that using the ChatFlow platform is easy, inspiring and empowering.
Our language principles builds strong connections
We use language principles across all communications and customer experience touchpoints. We should apply restraint and never deviate from these language principles.
Simple
People don't like to feel confused so we never complicate the message with unnecessary words.
- "Four reasons you will love using ChatFlow"
Smart
People remember things that matter most to them so we make statements that standout.
- "Flexible plans that helps you scale"
Human
People love to communicate so we always try to be personal in the message.
- "We make doing business super easy for you"
Short
People don't have time to waste so we always respect the time of our readers.
- "The smartest AI chatbot for your business"
Inspiring
People love to discover and that's why we invoke curiosity to explore more.
- "Discover how we power your most important touch points instantly."
Welcoming
People love to feel supported so we delight readers with every sentence.
- "Get started with ChatFlow in 3 simple steps"
Actionable
People want to get something for exchange of their time so we add value through every message.
- "Generate better qualified leads now"
The visuals that helps
build trust.
We've built our typography around our foundation with the view that from day one our customers trust us.
The ChatFlow Typographic
The delightful text that
sparks innovation around the world
We're an innovative company, so the words we write and the typefaces we use is key to our brand. We've developed our unique typeface which is as bold as our mission.
ChatFlow Delight
Typography
ChatFlow Delight is our official typography. We use this across all content where we are trying to establish a connection with our audience. It's different and innovative - a credit to our mission.
- Used across all promotional material.
- Should be used as case sensitive text.
- Approval required to use this font.
Avenir
Secondary Typography
We use Avenir as our secondary official typography. This font is used on documentation and agreements to reinforce our modern approach to business.
- Can be used where Delight is not approved.
- Should be used as case sensitive text.
- Always used for official documentation.
